The directory
23 independents, one shelf.
Every brand here earned its spot the hard way: honest labels, real ingredients, and products we actually finish. Sorted the way we shelve them, no favorites played.
AnabarEst. 2021 · Stafford · 1 productAnabar by Final Boss Performance buries a soft protein base under real candy, cookie, and nut-butter toppings you can actually see.
BarebellsEst. 2016 · Stockholm · 4 productsBorn in Sweden, Barebells cracked the code on candy-bar indulgence without the added sugar — protein bars and shakes so decadent they routinely go…
BuiltEst. 2018 · American Fork · 2 productsBuilt turned the protein bar into a candy-bar experience — fluffy marshmallow-style puffs dipped in a chocolatey coating, powered by a whey isolate…
Crisp PowerEst. 2024 · 1 productCrisp Power reinvented the pretzel: up to 28g of plant protein and 10g of fiber in every crunchy bag, with zero added sugar.
David ProteinEst. 2024 · New York · 1 productFounded by RXBAR co-founder Peter Rahal with Zach Ranen and named after Michelangelo's David, this brand chased one number: one of the most protein…
GhostEst. 2016 · Henderson · 19 productsBorn in 2016 as a pioneering "lifestyle" sports nutrition brand, GHOST pairs fully transparent labels with legendary candy collabs like WARHEADS, W…
Honey StingerEst. 2001 · Steamboat Springs · 3 productsBacked by an American honey-producing family, Colorado-based Honey Stinger turns real honey into clean, organic endurance fuel.
Legendary FoodsEst. 2015 · Los Angeles · 5 productsLegendary Foods turns nostalgic American bakery classics — toaster pastries, donuts, sweet rolls, even mac & cheese — into high-protein, low-sugar…
Lenny & Larry'sEst. 1993 · Los Angeles · 6 productsBaking plant-based protein treats in Los Angeles since 1993, Lenny & Larry's went on to make the vegan Complete Cookie a category staple — proof th…
Munch BetterFlorida · 1 productMunch Better bakes soft, fudgy protein brownies from real, simple ingredients — collagen-infused, gluten-free, and sweetened with monk fruit instea…
My Cookie DealerEst. 2019 · Long Island · 4 productsA homemade gym snack turned cult obsession, My Cookie Dealer makes giant stuffed protein cookies in limited drops that sell out fast.
MyproteinEst. 2004 · Manchester · 10 productsBorn in Manchester in 2004, Myprotein grew into one of Europe's biggest sports-nutrition brands by making science-backed fuel affordable.
Power CrunchEst. 1996 · Irvine · 1 productPower Crunch reinvented the protein bar as a light, crispy creme-filled wafer powered by fast-absorbing hydrolyzed 'Proto Whey' micro-peptides.
Prime BitesEst. 2021 · Miami · 2 productsPrime Bites by Alpha Prime turned bakery-case nostalgia into a macro-friendly obsession — soft-baked brownies and cookies packed with whey and coll…
Pump SauceSugar Land · 6 productsPump Sauce turned the pump supplement into a candy-shop pour — viral stim-free liquid glycerol formulas you dose by the capful for skin-splitting p…
Raw NutritionEst. 2019 · Tampa · 25 productsCo-founded by coach Matt Jansen and co-owned by six-time Classic Physique Mr. Olympia Chris Bumstead, Raw Nutrition built its following on transpar…
Revive MDEst. 2019 · Tampa · 40 productsFounded by Dr. Domenic Iacovone and coach Matt Jansen, Revive MD makes doctor-formulated health supplements with full clinical doses and no proprie…
RXBAREst. 2013 · Chicago · 2 productsBorn in a Chicago-area basement with a 'No B.S.' promise, RXBAR prints its whole-food ingredients — dates, egg whites, nuts — right on the front of…
RYSEEst. 2017 · Prosper · 15 productsTexas-born RYSE turned nostalgia into fuel, pairing full-label transparency with iconic candy collabs like Kool-Aid, Ring Pop, SunnyD and Jell-O.
Shameless SnacksEst. 2022 · Santa Ana · 1 productShameless Snacks reinvented candy with gummies that taste like the real thing — with up to 92% less sugar and a massive dose of fiber.
SMASH2 productsSMASH turns serious supplements into candy-shop fun — lab-tested creatine and pre-workout in chewy gummy form that tastes like dessert.
SolarayEst. 1973 · Park City · 9 productsFounded in Utah in 1973 as a pioneer of blended herbal formulas, Solaray became a household name with its sunburst-capped bottles and lab-verified…
WildeEst. 2015 · Boulder · 1 productWilde flipped the snack aisle on its head by making crunchy chips out of real chicken breast, egg whites and bone broth instead of potatoes.
Make something this good?
We're always reading labels. Send us yours.